Dibyajyoti Deb • Brand Builder | Visual Storyteller | Tech Explorer

I love to deliver marketing with a focus on
visual storytelling.

Helping startups and brands craft expressive and engaging marketing content that creates long-term recall.

Goran Babarogic Product UX Designer

Notable Projects

OnePlus 7 Product Launch Film

This product release video was designed to build recognition and stimulate excitement for the introduction of the OnePlus 7 smartphone. The purpose was to foster launch buzz without directly discussing the device. A crucial approach to arouse curiosity while withholding product details.

Views

42M+

Engagement

91K+ Likes

Nord Global Launch

The manifesto film to launch the new sub-brand by OnePlus. The asset was designed to be the primary brand marketing asset for the global launch. This asset is a love letter to the past and a glimpse of the new. A statement of a bold new expression without the rebelliousness but respect for the past. Targeted to younger audience.

Views

908K+

YouTube Trends

No. 2*

Lenovo Thought Leadership

The film delves into the symbiotic relationship between evolving technology, hybrid work models, and the modern remote worker. By painting a scenario where technology shoulders the heavy lifting, it underscores the shift towards emphasizing more meaningful tasks and contributions. This piece isn't just a concept; it offers a lens into Lenovo's forward-thinking vision. It showcases how Lenovo is not just adapting to, but shaping, the innovations of tomorrow

Usage

C-Suite & PR

Events

CES, MWC

Google Lens

For the launch of Google Lens in India. A three-part campaign follows the journey of three tech-forward professionals who use technology to get things done. Taking the campaign message of Search What You See, the asset aims at communicating the features in a 'Show, Don't Tell' manner.

Read More

Total Campaign Views

125M+

Feature Uptake

+70%


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How I Work

In essence, my approach to marketing is a blend of strategic thinking and the art of visual storytelling. It's about creating narratives that not only reach audiences but resonate with them, driving meaningful engagement and lasting connections.

  • 01

    Strategic Foundation

    My approach starts with solid strategy. I use data to guide my visual storytelling and creative direction. This mix makes sure every story is based on facts but also feels genuine and looks great.

  • 02

    Visual Storytelling as a Tool

    Every brand has a tale waiting to be told. I focus on crafting this narrative, ensuring it's genuine and compelling. I help tell it in a way that grabs attention. With the right visuals, I make sure audiences connect with the brand's message.

  • 03

    Integration of Strategy & Story

    Being in the right place online matters. I strategically choose platforms that best resonate with the brand's narrative, tailoring content to fit each channel's nuances, ensuring maximum impact and engagement. This ensures the message hits home every time.

  • 04

    Holistic Rollout

    Marketing is a collaborative effort. Working closely with designers, content creators, and other key stakeholders, I ensure a seamless and consistent portrayal of the brand's story, reinforcing its identity at every touchpoint.

Skills

Product Marketing

Product Launch GTM

Technical Marketing

Brand Comms

Creative Direction

Content Strategy

Social Media Marketing

Meta Business Suite

Google Ads & Analytics

Email Retargeting & Segmentation

E-Comm Strategy

MidJourney

Video Production

Office Suite

Experience

Deputy General Manager - Marketing

Mygate

Oct 2023 - Feb 2025

Global Marketing Manager

Lenovo

Sep 2021 - Feb 2023

Global Product Marketing Manager

OnePlus

Mar 2018 - Sep 2021

Marketing Manager

Rocketium

Jun 2017 - Feb 2018

Research & Insights Analyst

Time Inc.

Jan 2015 - Jun 2017

Stack

Passing mentions…

Ready to Elevate Your Project?

Let's discuss!

© Dibyajyoti Deb 2023